Comfort is the new luxury

Comfort is the new luxury

Hands up, how many of you have dressed up for a zoom meeting?
Zoom is great for connectivity but depending on where you stand it’s a poor runway for fashion.
Reading Comfort is the new luxury 2 minutes Next Slow Fashion

Hands up, how many of you have dressed up for a zoom meeting?

Zoom is great for connectivity but depending on where you stand it’s a poor runway for fashion. 

Since the pandemic we are no longer dressing to be seen by others, but for ourselves. Many of us have prioritized comfort, and flexibility as the lines between workwear, casual wear, and formal wear blur in one easy-to-wear wardrobe. 

So are sweatpants here forever? 

Before we unpack the questions let’s take a look at the mind-body connection. How we dress affects how we feel, which explains the appeal of leisurewear during these times. Soft clothing is a form of liberation and ease, a way to prioritize the comfort of the body. 

Psychologically, our preference for softer clothing may give us solace and also empower our sense of freedom. Soft dressing is a way to keep you grounded, which is perhaps where we need to be. Brands across the

globe have embraced this thinking as consumers look for classic, simple and easy-to-wear essentials that are beautifully made and long lasting.


As we head into 2022 it looks like comfort is the new luxury, with wholistic wellness and staying motivated in uncertain times, becoming our collective priority so we can build back a better future, comfortably.

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